Engagement rates are the currency of the social networks marketing industry.
Sure, vanity metrics like followers and impressions count for something. But engagement metrics like the number of likes and remarks give your social networks performance point of view.
That’s why engagement rate is typically used as a selling point in influencer marketing media kits, or to determine a social project’s return on investment. However there are a few different ways to determine it.
Keep checking out to find out more about social media engagement rates– and use our complimentary engagement rate calculator to discover how well your accounts are doing.
Bonus offer: Use our complimentary engagement rate calculator to discover your engagement rate 4 methods quick. Determine it on a post-by-post basis or for a whole project– for any social media.
What is engagement rate?
Engagement rate is a social networks marketing metric that determines the amount of interaction a piece of material (or a campaign, or an entire account) gets compared to reach or fans or audience size.
When it concerns social networks analytics, fan growth is very important, however it doesn’t indicate a lot if your audience does not care about the material you post. You need remarks, shares, likes and other actions that prove your content is resonating with individuals who see it.
What else counts as engagement? You may select to include all or some of these metrics when determining your engagement rate:
- direct messages
- mentions (tagged or untagged)
- profile check outs
- quote tweets
- link clicks
- sticker taps (Buy Instagram Verified Stories)
- “Get Instructions” (Buy Instagram Verified account only)
- usage of branded hashtags
Free engagement rate calculator
Are you ready to determine your engagement rate? Our free engagement rate calculator will help.
Use the calculator All you require to utilize this calculator is Google Sheets. Open the link, click the File tab and choose Make a copy to begin completing the fields.
To calculate the engagement rate of a single post, input 1 in No. of Posts field. To determine the engagement rate of numerous posts, input the overall number of posts in No. of Posts.
6 engagement rate formulas
These are the most typical solutions you’ll require to determine engagement rates on social media.
1. Engagement rate by reach (ERR): most typical
This formula is the most common method to determine engagement with social media content.
ERR measures the percentage of individuals who selected to engage with your material after seeing it.
Use the first formula for a single post, and the second one to determine the typical rate throughout several posts.
- ERR = total number of engagements per post/ reach per post * 100
To figure out the average, build up the all the ERRs from the posts you wish to average, and divide by number of posts:
- Typical ERR = Total ERR/ Total posts
To put it simply: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%
Pros: Reach can be a more accurate measurement than fan count given that not all your fans will see all your content. And non-followers may have been exposed to your posts through shares, hashtags, and other methods.
Cons: Reach can change for a variety of factors, making it a various variable to manage. A very low reach can lead to a disproportionately high engagement rate, and vice versa, so make sure to keep this in mind.
2. Engagement rate by posts (ER post): finest for particular posts
Technically, this formula determines engagements by fans on a specific post. Simply put, it resembles ERR, other than rather of reach it tells you the rate at which followers engage with your content.
Most social networks influencers compute their typical engagement rate this way.
- ER post = Total engagements on a post/ Overall fans * 100
To calculate the average, accumulate all the ER posts you want to average, and divide by number of posts:
- Average ER by post = Overall ER by post/ Total posts
Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%
Pros: While ERR is a better method to gauge interactions based upon how many people have actually seen your post, this formula replaces reach with followers, which is typically a more stable metric.
Simply put, if your reach changes often, utilize this technique for a more precise measure of post-by-post engagement.
Cons: As discussed, while this may be a more unwavering way to track engagements on posts, it doesn’t always offer the full picture given that it does not represent viral reach. And, as your follower count increases, your rate of engagement could drop off a little.
Ensure to see this stat along with fan growth analytics.
3. Engagement rate by impressions (ER impressions): finest for paid content
Another base audience metric you might choose to determine engagements by is impressions. While reach procedures the number of people see your material, impressions track how typically that material appears on a screen.
- ER impressions = Total engagements on a post/ Total impressions * 100
- Average ER impressions = Total ER impressions/ Overall posts
Pros: This formula can be useful if you’re running paid content and need to examine effectiveness based upon impressions.
Cons: An engagement rate equation that utilizes the number of impressions as the base is bound to be lower than ERR and ER post equations. Like reach, impression figures can likewise be irregular. It might be a good idea to use this approach in conjunction with reach.
Read more about the difference in between reach and impressions.
4. Daily engagement rate (Daily ER): finest for long-lasting analysis
While engagement rate by reach measures engagement versus optimal exposure, it’s still excellent to have a sense of how often your followers are engaging with your account on a daily basis.
- Daily ER = Total engagements in a day/ Overall followers * 100
- Average Daily ER = Overall engagements for X days/ (X days * fans) * 100
Pros: This formula is an excellent way to assess how often your followers connect with your account every day, instead of how they communicate with a particular post. As a result, it takes engagements on brand-new and old posts into formula.
This formula can likewise be tailored for specific usage cases. For instance, if your brand name just wishes to determine daily remarks, you can adjust “overall engagements” accordingly.
Cons: There’s a fair quantity of room for error with this approach. For instance, the formula doesn’t account for the fact that the very same follower might engage 10 times in a day, versus 10 followers engaging as soon as.
Daily engagements can also differ for a number of factors, consisting of the number of posts you share. Because of that it might be worthwhile to plot everyday engagement versus number of posts.
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5. Engagement rate by views (ER views): finest for video
If video is a primary vertical for your brand name, you’ll likely need to know how many people pick to engage with your videos after watching them.
- ER view = Overall engagements on video post/ Total video views * 100
- Typical ER view = Overall ER view/ Total posts
Pros: If one of your video’s goals is to produce engagement, this can be a great way to track it.
Cons: View tallies typically consist of repeat views from a single user (non-unique views). While that audience might see the video numerous times, they may not necessarily engage multiple times.
6. Expense per engagement (finest for measuring influencer engagement rates)
Another useful equation to contribute to your social media toolbox is expense per engagement (CPE). If you have actually chosen to sponsor material and engagement is an essential goal, you’ll would like to know just how much that investment is paying off.
- CPE = Total quantity spent/ Overall engagements
A lot of social media ad platforms will make this calculation for you, along with other object-oriented estimations, such as cost-per-click. Make certain to check which interactions count as engagements, so you can be sure you’re comparing apples to apples.
How to calculate engagement rate immediately
If you’re tired of calculating your engagement rate by hand, or you’re just not a mathematics person (hi!), you might want to consider utilizing a social media management tool like Best SMM Panel. It enables you to evaluate your social media engagement across social media networks from a high level and get as detailed as you desire with personalized reports.
Here’s an example of what looking at your engagement information in Best SMM Panel appears like:
Try for free for one month Besides showing you your general post engagement rate, you can likewise see what types of posts get the greatest engagement (so you can make more of those in the future), and even how many people visited your website.
In Best SMM Panel reports, it’s super easy to see the number of engagements you got over an amount of time, what is being counted as an engagement for each network, and compare your engagement rates to previous period.
Pro idea: You can arrange these reports to be developed automatically and remind yourself to sign in as often as you want.
An excellent benefit is that with Best SMM Panel, you get to see when your audience is probably to engage with your posts– and schedule your content accordingly.
What is a good engagement rate? Most social networks marketer concur that a great engagement rate is in between 1%to 5%. The more fans you have, the more difficult it is to accomplish. Best SMM Panel’s own social media group reported a typical Buy Instagram Verified engagement rate of 4.59% in 2022 with 177k followers.
Now that you know how to track your brand name’s social networks engagement, checked out how to increase your engagement rate.
Use Best SMM Panel to track and enhance engagement rates across all your social networks channels. Try it free today.