Ex-Googler Marissa Mayer in a podcast on the topic of why Google search is so bad explained that it wasn’t Google that was bad it was the Web. Then she suggested that a person of the factors for keeping users on Google is since the web isn’t constantly a good experience.
Ex-Googler Marissa Mayer
Marissa Mayer was worker # 20 at Google. She played essential functions in essentially all of Google’s major items, including Google search, regional, images, and AdWords, among others.
She left Google to end up being president and CEO of Yahoo! for 5 years.
Mayer was not only there at the start of Google however contributed in shaping the business, which gives her a special point of view on the business and its thinking, to some level.
What is the Factor for Zero-Click SERPs?
Marissa Mayer appeared on a recent Freakonomics podcast that was on the subject of, Is Google Becoming Worse?
In one part of the podcast she firmly insisted that Google search is only a mirror and does not create the low quality of the search results.
She asserted that if the search engine result are worse that’s just since the Internet is even worse.
The podcast then carries on to discuss highlighted bits, what some in the search marketing neighborhood call zero-click search results page.
They’re called zero-click since Google reveals the info a user needs on the search results page so that the users get their response without having to click through to a website.
Google formally says that these search functions are designed to be useful.
Marissa Mayer suggested that another inspiration to keep people from clicking to a site is due to the fact that the quality of the Internet is so bad.
The podcast host began the discussion with his analysis of what featured snippets are:
“One method Google has actually tried to fight the overall decline in quality is by supplementing its index of a trillion web pages with some material of its own.
If you ask a simple question about cooking or the age of some political leader or star, and even what’s the very best podcast, you may see what Mayer calls an ‘inline result,’ or what Google calls a ‘featured snippet.’
It’s a little bit of text that answers your concern right there on the search-results page, without any requirement to click on a link.”
Mayer offered her viewpoint that Google may be “hesitant” to refer users to sites.
“I believe that Google is more hesitant to send out users out into the web.
And to me, you know, that points to a natural stress where they’re stating,
‘Wait, we see that the web in some cases isn’t a terrific experience for our searchers to continue onto. We’re keeping them on our page.’
People might view that and say,
‘Well, they’re keeping them on the page since that assists them make more cash, provides more control.’
But my sense is that current uptick in the number of inline outcomes is since they are worried about a few of the low-grade experiences out on the web.
I think that the issue is actually tough.
You may not like the way that Google’s fixing it at the moment, however given how the web is altering and progressing, I’m unsure that the old approach, if reapplied, would do along with you ‘d like it to.”
What Is the Inspiration Behind Featured Bits?
The factor Google offers for supplying featured bits in the search results page is that they are convenient for users.
Google’s assistance documents describe:
“We display featured bits when our systems identify this format will assist people more easily discover what they’re seeking, both from the description about the page and when they click on the link to read the page itself. They’re specifically useful for those on mobile or browsing by voice.”
Marissa Mayer’s viewpoint matters due to the fact that she played a key role in shaping Google, from Browse to AdWords to Gmail.
Obviously she’s just using her opinion and not stating a reality that Google is reluctant to send out traffic to sites since the quality of the Internet is bad.
However could there be something to her observation that Google is simply a mirror which sites today are not excellent?
Think about that in 2022, there were 8 officially acknowledged Google updates.
Of those 8 updates, six of them updates were spam updates, practical material updates and product review updates.
The majority of Google’s updates in 2022 were designed to remove poor quality internet material from the search results page.
That focus on extracting poor quality websites lines up with Marissa Mayer’s view that the Internet today is full of poor quality content.
The history of Google’s algorithm updates in 2022 conforms to Marissa Mayer’s observation that web material is bad which it impacts the quality of search results.
She said that she gets a sense that Google might be “worried about some of the low-grade experiences out on the web,” and that is among the reasons it might be “reluctant” to send out traffic to sites.
Could Marissa Mayer be stating aloud what Googlers might not state in public?
Listen to the Freakonomics podcast here
Is Google Becoming Worse?
Included image by Best SMM Panel/Koldunov