Experiment: Do LinkedIn Pods Work? (Or Are They Mostly Embarrassing?)

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This previous November, I decided to do an experiment. I wanted to see if LinkedIn pods in fact worked or if they were simply a waste of time.

For those of you who don’t know what a LinkedIn pod is, it’s essentially a group of individuals who agree to like, comment and engage with each other’s posts. The theory is that by doing this, your content will be boosted by the LinkedIn algorithm. So, I decided to sign up with a few pods and test it out for myself.

I’m not always an established LinkedIn thought leader with countless fans, but I post about my writing deal with a fairly regular basis and have even gotten a couple of customers through LinkedIn. So a couple of more followers and engagements with my posts definitely would not injure.

Here’s what I gained from my experience with LinkedIn pods.

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What is a LinkedIn pod?

Let’s begin with the fundamentals.

A LinkedIn pod, typically called an engagement pod, is a group of people who have actually agreed to link and engage with each other’s material on LinkedIn. The idea is that by being in a pod, you’ll be able to increase your connections and, as a result, your opportunities.

In an engagement pod, members agree to like, comment, share, and respond to each others’ posts regularly. Frequently, this is done by posting your LinkedIn post in an engagement pod group or app, where members can view and engage with it.

Most engagement pods deal with the principle of reciprocity. So, if you desire individuals to like, comment, or share your material, you’ll require to do the very same for them.

Why use an engagement pod on LinkedIn?

Engagement pods are stated to be handy because they can:

  • Amplify the reach of your content
  • Assist you get more engagement on your content (likes, comments, shares)
  • Offer extended networking opportunities
  • Engage workers to support your brand

The theory is that LinkedIn prefers posts with more engagement, so if you can get more likes and comments, your post will perform much better.

This is specifically important due to the fact that the LinkedIn algorithm divides content on the platform into three types:

  1. Spam: Posts with bad grammar, a lot of hashtags, or accounts that post too regularly may be marked as spam.
  2. Low-quality posts: Posts that don’t follow finest practices, or do not get enough engagement, will be identified “low-grade.”
  3. Premium posts: Posts that are easy to check out, motivate questions, and integrate strong keywords will be labeled top quality and, for that reason, will be shown to more users on LinkedIn.

The question is: is engagement enough to make a post “top quality” in the eyes of the LinkedIn algorithm? I set out to put this idea to the test.

How to join a LinkedIn pod

There are a number of various methods to join a LinkedIn engagement pod.

First, you can begin your own pod by creating a group message thread with LinkedIn users you wish to pod with. We’ll call this a manual LinkedIn pod.

Second, you can utilize LinkedIn-specific pods, where you sign up with LinkedIn groups concentrated on producing pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones relate to your industry.

There are likewise third-party apps like lempod particularly constructed for automating LinkedIn engagement pods.

Lastly, LinkedIn pod groups exist on other social networks sites. There’s the LinkedIn Development Hackers pod on Buy Facebook Verified and various other pods on platforms like Telegram.

Approach

I experimented with all four types of engagement pods to see which ones worked best. I utilized a different LinkedIn post for each method so that I might precisely track any distinctions in engagement across methods.

Here’s a breakdown of that procedure.

Handbook pods: I utilized a blog post on scheduling Buy Instagram Verified reels.

Prior to the experiment started, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.

LinkedIn-specific pods: For this method, I utilized an article I ‘d shared on economic crisis marketing

. Prior to the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 comments

.

Automated LinkedIn pods:

I utilized a post I wrote for Best SMM Panel on social networks share of voice. Prior to the experiment started, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was unable to join any cross-platform pods, so no posts were used here. Manual LinkedIn pod method I began by producing a manual LinkedIn pod of my own.

I selected a little group of my author pals (since they understand the research process)to pod up with. I sent them a quick message laying out the method and motivated them to communicate with each other.

Luckily, they’re all excellent sports, and I instantly began receiving a barrage of LinkedIn alerts showing the assistance of my friends.

I likewise immediately saw some brand-new(complete stranger )accounts sneaking my LinkedIn profile. And I even got this message from a random”LinkedIn”employee(quite specific this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" personal message from linkedin worker "width= "620 "height="504"/ > That all occurred in just a number of hours! LinkedIn-specific pod approach I also joined a few LinkedIn group pods focused on digital marketing and social media.

The variety of members really varied in these groups. One had more than a million members, at the others had simply a few dozen. I picked a mix of high-member pods as well as a couple of smaller ones. If

vanity metrics have taught me anything, it’s that even if a great deal of people

are in your circle, it does not mean they’re in fact focusing. A few of the pods I discovered in my search were referred to as non-active, so I kept away from those. Of all the groups I signed up with, Video game of Material was the only one that appeared to have routine posts from other users. The rules of GoC were pretty easy: There is

only one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it remains relevant. Group members can then comment on the post with their LinkedIn post link and other members are implied to engage with them. As I went through the weekday post comments, I did see great deals of individuals replying to remarks with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and comments from those very same group members

. So, yeah, this was working. A minimum of in terms of amassing more likes and comments.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="game of material

users discussing each others linkedin posts”width= “620”height= “470”/ >

I entered and followed suit, engaging with published links and

commenting with my own link after I was done. And I slowly began to see engagement reciprocated on my own posts.

< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="video game of content user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod technique I likewise set up the lempod extension on my Google Chrome browser. lempod uses a digital marketplace loaded with LinkedIn engagement pods you can join. I joined a couple of pods concentrated on digital marketing and social networks. The very first one I was accepted to was called”Content+ Social Network Marketing pod”. That seemed appropriate. I right away posted the link to my post. Once I shared the link, the screen opened to a huge graph, with a list of people

” Members who will engage”and”Members who have already engaged. ” I cross-checked the”Members who have already engaged”tab with my actual post. And, yep. Sure enough, those users were now revealed as new likes on my post.

Within just a few minutes, my impressions had grown from 191 to 206. I likewise had six brand-new remarks. I viewed this number steadily climb up over the next hour.

While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might suggest these users were really thinking about my work.

Not to discuss, the engagement was being available in quick. Every 45 seconds there was another alert! Perhaps LinkedIn would consider my post viral? Or, possibly it would get identified as spam.

< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notices can be found in 45 seconds apart"width="620" height= "1424"/ >

I let the automation run till I saw that every member of the pod had actually engaged. Two hours later on, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did attempt signing up with the” LinkedIn Growth Hackers “group on Buy Facebook Verified, but I was never approved.

It appears this group might

be inactive now. I did not discover any other active LinkedIn pods to join on other channels. Outcomes TL; DR: Initially look, it may look like the Automated LinkedIn pod was the most efficient pod, however I really think it was the Manual pod for reasons that I will describe below. Either way, none of the LinkedIn pods truly made a huge distinction for me or assisted grow my existence on the platform significantly.

Approach Likes Comments Shares Impressions
Manual Pod 13 3 0 507
LinkedIn-specific pod 13 6 2 364
Automated LinkedIn pod 54 24 0 261

Keep checking out for more information and context on these results.

Manual pods

This looked like the most organic, the majority of constant method. Since I was leveraging individuals I already understood, the remarks were genuine, pertinent, and sincere.

Not to point out, these individuals are really in my market– implying if my posts appear in their feeds to their connections, it might assist me network even more.

Absolutely nothing about this technique came off as spammy, though I don’t know how realistic it is to ask my buddies to do this each week.

Throughout one week, my post got:

  • 13 likes
  • 3 comments
  • 0 shares
  • 507 impressions

LinkedIn-specific pods While this method generated the most remarks, reactions were vague and less pertinent than those found in my manual pods. Plus, most of these people worked beyond my market. So, there most likely isn’t much benefit to my content appearing in their feeds or networks.

After the weeklong experiment, my post got:

  • 13 likes
  • 364 impressions
  • 2 shares
  • 6 comments

Automated LinkedIn pods This method definitely generated the most likes and comments. But, I didn’t see any pertinent profile sees, direct messages, or connection demands come through. Likewise, while there were a great deal of brand-new remarks, they were all pretty much the very same:

  • “Really cool Hannah!”
  • “Terrific post, Hannah!”
  • “Thanks for sharing Hannah!”

To me, these vague comments signal that none of these users in fact read my post (which makes sense, considering their profiles are being automated).

I can just picture that other users might see this and believe the very same thing. My spam alert is sounding.

After 3 hours, my post got:

  • 54 likes
  • 24 remarks
  • 261 impressions
  • 0 shares

Cross-platform LinkedIn pods I did not gather any extra engagement from this method.

What do the outcomes imply?

Here are the primary takeaways from my experiment.

Genuine pods have merit

There is certainly some engagement to be acquired from utilizing LinkedIn pods. Pods that are made up of appropriate, authentic connections within your market can certainly help to magnify your content and get you more views, likes, and remarks.

Spammy pods will not get you far

But, if you’re attempting to game the system by signing up with pods that have plenty of fake accounts or that are unrelated to your market, you’re not visiting much benefit. So what if you got 50, 100, or 200 likes? They don’t imply much if they’re coming from accounts that will never work with you.

LinkedIn pods ARE awkward

I believe what struck me most about this experiment was the discomfort that included having many unconnected complete strangers present on my posts. Sure, from a glance it looks cool to have 50+ likes, but if anybody took a closer look it would be quite obvious the engagement was spam.

Simply as I wouldn’t suggest services buy their Buy Instagram Verified fans, I would not suggest they utilize engagement pods. Maybe, in some cases, where the pod members are hyper-relevant to your specific niche, it’s worth it. But if it looks suspicious, opportunities are your audience will see. And the last thing you want is to lose their trust.

Concentrate on close, pertinent connections

If you still want to sign up with a LinkedIn pod after reading this, the best way to use them is to join ones that relate to your market and that are comprised of connections that you can authentically engage with. By doing this, you’re getting targeted engagement that can result in valuable relationships (and, ideally, genuine customers).

Here are a couple of tips for discovering the right LinkedIn pods:

  • Check out groups associated to your market or specific niche. A lot of these will have pods associated with them.
  • Ask trusted connections if they understand of any good pods to sign up with.
  • Produce your own pod with a group of similar people.
  • Prevent overly spammy pods that are just focused on promoting content and not taking part in genuine conversations.
  • Many of all, focus on excellent, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, absolutely nothing beats putting in the work, one post at a time.

Struggling to get adequate engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and increasing LinkedIn material– alongside all your other social channels– easy, so you can invest more time producing quality content, tracking your performance, and finding out about your audience. Attempt it free today.

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