Google Settles Location-Tracking Case For $391.5 Million

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Google consents to pay $391.5 million in a settlement with 40 states over a lawsuit including the online search engine company’s tracking of users’ locations. The result of work by a coalition of state attorney generals of the United States, this is the largest-ever lawyer general-led consumer personal privacy settlement.

A 2018 story by the Associated Press started the lawsuit. It alleged that Google continued gathering individual and behavioral location data and selling it to marketers, even after users had pulled out of location history in their settings.

Oregon Attorney General Of The United States Ellen Rosenblum states in a news release:

“For several years Google has actually focused on earnings over their users’ personal privacy. They have been crafty and misleading. Customers believed they had shut off their location tracking features on Google, but the business continued to privately tape-record their movements and utilize that details for advertisers.”

Under the regards to today’s settlement, Google will supply an in-depth rundown of the information it regularly gathers and present this info on a webpage that the public can access.

Google Dedicates To Altering Place Data Policies

In a blog post, the Mountain View, California-based tech company describes a number of changes it will implement in response to the settlement.

The changes consist of:

  • Consolidating user information hubs into a single, extensive repository
  • Additional disclosures
  • Streamlining the deletion of place information
  • Providing new accounts with a more comprehensive explanation of Web & App Activity, including what information it consists of and how Google uses it

Google’s post states:

“Today’s settlement is another step along the course of providing more meaningful options and decreasing information collection while offering more valuable services.”

The article likewise highlights the advantages that location info offers users, including factoring traffic conditions into Google Maps’ driving instructions, dining establishment business, and linked experience across Google properties.

With these updates, Google is reinforcing its dedication to producing more openness around user privacy and data collection policies. This consists of auto-delete controls, Incognito mode for Google Maps and increased transparency about how the online search engine uses area information.

Place Data Is A Vital Part of Google’s Advertisement Business

Google’s digital marketing relies heavily on location information to gather personal and behavioral information marketers utilize to create detailed consumer profiles. In turn, marketers utilize the information to create targeted campaigns speaking with a specific demographic.

Customized marketing created more than $209 billion in advertisement earnings in 2021 for Aphabet, Inc., Google’s moms and dad company.

Included Image: Burdun Iliya/Best SMM Panel