Google’s John Mueller: WordPress Not Naturally Better For SEO

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In action to a thread on Reddit, Google Browse Advocate John Mueller says there’s no fundamental SEO advantage to using WordPress compared to coding a website yourself.

A thread in the r/SEO forum asks a familiar question numerous specialists encounter in their professions.

Is WordPress much better for SEO than coding your own site?

Other variations of that question include, “is WordPress better for SEO than Wix,” or, “is WordPress much better for SEO than [insert CMS here]”

No matter how you ask it, the response is constantly the exact same.

WordPress isn’t naturally better for SEO than any other alternative. It’s one of many methods to build a website that ranks in Google.

Mueller On WordPress For SEO

In action to whether using WordPress is much better for SEO than coding your own site, Mueller states:

“Not for SEO, but you can focus more on the material if you do not spend all your time creating a new CMS on your own. (some people prefer making a CMS, so YMMV).”

As Mueller states, the most substantial advantage WordPress provides is the ease of usage compared to by hand composing code.

Nevertheless, that’s only helpful to the website owner. It makes no difference to Google if a website is constructed with WordPress.

This question shows up frequently and is worth revisiting due to the misinformation flowing around WordPress and SEO.

For instance, take the second-most upvoted comment in the Reddit thread directly beneath Mueller’s.

A specific claims, “Google knows WordPress well,” as though Googlebot can crawl WordPress sites more effectively than other CMSs.

That’s incorrect, though the myth of WordPress being much better for SEO continues to persist.

Screenshot from reddit.com/r/seo, December 2022. For more details relating to the SEO capabilities of WordPress compared to other content management systems, see this short article from SEJ Creator Loren Baker. Baker lists the 25 finest SEO-friendly alternatives to WordPress and the pros

and cons of each: Source: Reddit Featured Image Melisa Parlak/Best SMM Panel