Is IP Address A Google Ranking Aspect?

Posted by

Does the IP address of your site’s server impact your rankings in search engine result? According to some sources around the internet, your IP address is a ranking signal utilized by Google.

However does your IP address have the prospective to help or harm your rankings in search? Continue reading to learn whether IP addresses are a Google ranking aspect.

The Claim: IP Address As A Ranking Aspect

Articles on the internet from trusted marketing sites claim that Google has over 200 “understood” ranking factors.

These lists often consist of statements about flagged IP addresses impacting rankings or higher-value links due to the fact that they are from different C-class IP addresses.

Screenshot from HubSpot.com, June 2022 Thankfully, these lists stimulated various conversations with Google employees about the credibility of IP addresses as ranking consider Google’s algorithm.

[Ebook:] The Complete Guide To Google Ranking Elements

The Evidence Against IP Address As A Ranking Element

In 2010, Matt Cutts, former head of Google’s webspam team, was asked if the ranking of a client’s site would be impacted by spammy sites on the same server.

His reaction:

“On the list of things that I stress over, that would not be near the top. So I comprehend, and Google understands that shared webhosting takes place. You can’t really manage who else is on that IP address or class c subnet.”

Eventually, Google chose if they took action on an IP address or Class C subnet, the spammers would just relocate to another IP address. Therefore, it would not be the most effective method to take on the issue.

Cutts did keep in mind a specific exception, where an IP address had 26,000 spam websites and one non-spammy website that welcomed more analysis however repeated that this was an extraordinary outlier.

In 2011, a tweet from Kaspar Szymanski, another previous member of Google’s webspam group, kept in mind that Google can take action when complimentary hosts have been massively spammed.

In 2016, throughout a Google Webmaster Headquarters Hours, John Mueller, Search Advocate at Google, was asked if having all of a group’s sites on the same c block of IP addresses was an issue.

He responded to:

“No, that’s perfectly fine. So that’s not something where you synthetically require to buy IP address obstructs to simply shuffle things around.

And particularly if you are on a CDN, then perhaps you’ll end up on an IP address block that’s utilized by other companies. Or if you’re on shared hosting, then these things happen. That’s not something you require to synthetically move.”

In March 2018, Mueller was asked if an IP change with a different geo-location would impact SEO. He responded:

“If you transfer to a server in a different location? Generally not. We get enough geotargeting information otherwise, e.g., from the TLD & geotargeting settings in Search Console.”

A few months later, Mueller responded to a tweet asking if Google still counted bad neighborhoods as a ranking signal and if a dedicated IP was essential.

“Shared IP addresses are fine for search! Lots of hosting/ CDN environments use them.”

In October 2018, Mueller was asked if the IP address location mattered for a site’s rankings. His action was merely, “Nope.”

A few tweets later, within the same Buy Twitter Verified thread, another user commented that IP addresses mattered relating to backlinks. Mueller again responded with an easy “Nope.”

In June 2019, Mueller received a concern about Google Browse Console revealing a site’s IP address instead of a domain name. His response:

“Normally, getting your IP addresses indexed is a bad idea. IP addresses are typically short-lived.”

He suggested that the user guarantee the IP address reroutes to their domain.

A couple of months later, when asked if links from IP addresses were bad, Mueller tweeted:

“Hyperlinks from IP addresses are absolutely great. The majority of the time, it suggests the server wasn’t established well (we canonicalized to the IP address instead of the hostname, simple to repair with redirects & rel=canonical), but that’s just a technical detail. It doesn’t mean they’re bad.”

In early 2020, when asked about getting links from various IP addresses, Mueller said that the bad part was the user was making the backlinks themselves– not the IP addresses.

Then, in June, Mueller was asked what takes place if a site on an IP address purchased links. Would there be an IP-level action taken?

“Shared hosting & CDNs on a single IP is really common. Having some bad websites on an IP does not make whatever on that IP bad.”

In September, throughout a conversation about bad communities impacting search rankings, Mueller mentioned:

“I’m not familiar with any ranking algorithm that would take IPs like that into account. Take a look at Blog writer. There are great sites that succeed (ignoring on-page restrictions, etc), and there are dreadful sites hosted there. It’s all the same facilities, the same IP addresses.”

In November, Gary Illyes, Chief of Sunlight and Happiness at Google, shared a fun truth.

“Fun reality: altering a website’s underlaying infrastructure like servers, IPs, you call it, can change how quick and often Googlebot crawls from said website. That’s since it in fact discovers that something altered, which prompts it to relearn how fast and typically it can crawl.”

While it’s fascinating details, it seems to effect crawling and not ranking. Crawling is, obviously, needed to rank, but crawling is not a ranking factor.

In 2021, a Buy Twitter Verified user asked if IP canonicalization might positively impact SEO. Meuller replied:

“Unless folks are connecting to your site’s IP address (which would be unforeseen), this would not have any effect on SEO.”

Later on in December, when asked if an IP address rather of a hostname looks unusual when Google examines a link’s quality, Meuller stated, “Ip addresses are fine. The web has tons of them.”

If you’re worried about your IP address or hosting business, the consensus appears to be: Don’t fret.

Get More Google Ranking Factor Insights.

Our Decision: IP Address Is Not A Ranking Factor Any Longer

Maybe in the past, Google explore IP-level actions against spammy websites. But it must have found this ineffective since we are not seeing any confirmation from Google representatives that IP addresses, shared hosting, and bad areas are a part of the algorithm.

Therefore, we can conclude in the meantime that IP addresses are not a ranking aspect.

Included Image: Paulo Bobita/Best SMM Panel

< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20760%20300%22%3E%3C/svg%3E" alt="Ranking Elements: Truth Or Fiction? Let's Bust Some Myths! [Ebook] width="760" height="300" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/08/rf-ebook-download-banner-62e8c6126ffe8-sej.jpg"/ > < img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/08/rf-ebook-download-banner-62e8c6126ffe8-sej.jpg" alt="Ranking Aspects: Truth Or Fiction? Let's Bust Some Myths! [Ebook]/ >