Journalism to PR to Marketing to Sports

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In a world where PR and material marketing is essential to SEO, the sports market can bring about some knowings for anybody in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Show to talk about the world of sports development and sports marketing. She shares her journey from standard journalism to PR and marketing.

Have a look at how sports can supply some valuable marketing insights and how marketing can gain from sports too.

We know how passionate individuals have to do with a sport, whether football, soccer, or basketball. People sometimes have an unreasonable attachment to this activity, myself included. We don’t utilize our minds when we process a sport. The fan base is not something rational. So when you have such an accessory to something. The emotional connection is so strong that, obviously, brands will wish to be involved. Sports marketing is tagging along to the tremendous love, accessory, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to begin seeing brands align with professional athletes whose message and online personality align with the values that the brand wishes to spread out.— Karina Barriga Albring, 24:31

Brand names like to have ambassadors who are relatable and who are real individuals. So if you are an athlete who enjoys theater, go to the theater and get associated with regional neighborhood activities. Try to identify the other enthusiasms that you have. All of that assists you construct your persona. Make people find you more relatable and pleasant, which will translate into brands wanting to work with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How working with other industries helped her in sports.
[06:57]– What PR is everything about.
[10:54]– What is Sports Marketing?
[16:12]– To what extent is accrediting a part of Sports Marketing?
[19:14]– The importance of individual branding in Sports Marketing.
[27:26]– Opportunities for professional athletes to build their brand name.
[33:28]– Sports Marketing pointers that can be applied to marketing.

Resources discussed:
FIFA– https://www.fifa.com/

In the time that we’re living in, we’re no longer competing for an audience. We’re not just
competing with our direct competitors however for the attention of the audience. You’re completing for individuals’s times. So if you are trying to get one of your fans’ attention, you are competing with the music they listen to. You’re also taking on Spotify and so several things. These days that is something that we require to think of when we examine our techniques and our positioning. It’s not just about our direct competitors however about who our audience is providing their time and interest to.— Karina Barriga Albring, 48:29

In website development or SEO, it’s always great to examine what your main competitor is doing and your smaller competition. And it’s constantly great to have a “side project” to try out. But, obviously, you may be unable to do it on your company’s website. Still, the ability to have some side job and after that turn it into an organization case and then pitch the ability to do it on your company’s website may likewise be valuable.— Loren Baker, 47:23

The top thing is understanding the audience. Who are you trying to reach, and then determine the best channels to reach that audience? With influencers and content creators online, when we think about PR, we do not only consider standard media. We think about anybody with a platform to make your message widespread.— Karina Barriga Albring, 8:27

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Connect with Karina Viviana Barriga

Karina enjoys structure lasting relationships with people, utilizing the video game of football as her prime opportunity.

Her enthusiasm for sports and know-how in journalism, public relations, and marketing help her establish athletes and companies side-by-side through vibrant organization models.

With an MBA committed to Football Industries currently under her belt integrated with bi/multicultural experience within the industry, Karina is all set to make significant modifications in this ballgame!

Connect with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring!.?.!Follow her on Buy Twitter Verified: https://twitter.com/kbarrigaalbring Connect with Loren Baker, Founder of Online Best SMM Panel: Follow him on Buy Twitter Verified: https://www.twitter.com/lorenbaker Connect with him

on LinkedIn: https://www.linkedin.com/in/lorenbaker