Meta Releases Project To Assistance Small Business Shopping

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Meta is beginning a campaign to motivate users to support small to medium-sized businesses (SMBs) during the holiday shopping season.

Today, Meta is revealing:

  • An extension of its #BuyBlack Friday effort.
  • A 2022 vacation gift guide including company from the Meta Service Leaders Network.
  • A 2022 SMB vacation marketing guide.

#BuyBlack Friday Effort

Meta continues its #BuyBlack Friday campaign for the third year, including totally free resources, education, and training for black-owned SMBs.

Today, Black entrepreneur can check out the refreshed #BuyBlack Friday site to schedule and receive one-on-one marketing support.

Additionally, the website highlights several Black-Owned SMBs and personal tips/guidance on how they have actually found success utilizing Meta business tools.

Meta underscores the importance of the holiday shopping season for minority-owned businesses:

“For minority-owned services already disproportionately affected by the pandemic, the value of the holiday season is much more intense– 25% of U.S. minority-owned organizations expect to make more than half their yearly revenue from October-November, and this is highest for Black-owned companies at 34%.”

Holiday Present Guide

Meta’s yearly holiday gift guide entitled the “2022 Smalliday Showcase,” highlights a series of companies from the Meta Company Leaders Network (MLBN).

Consumers can go shopping straight from the guide to get special promos and discounts.

Meta’s vacation gift guide is releasing on November 21.

SMB Vacation Marketing Guide

Meta is releasing an upgraded holiday marketing guide for SMBs with guidance and suggestions on utilizing the business’s totally free tools to make the most of sales over the holiday.

Key areas in the guide include:

  • How to power ads with Performance 5: Learn how to make advertisements more impactful, drive more sales, and expand your customer base.
  • Update your material and service details: Discover how to develop an unique look for your holiday marketing project and keep it consistent all season.
  • General vacation marketing suggestions: Learn how to position services or products as gifts by using various personalities in posts and ads.

Meta’s vacation marketing guide and BuyBlack Friday site are available now. The holiday gift guide will be available next week.

Source: Meta

Included Image: Wirestock Creators/Best SMM Panel