Microsoft Video Ads Are Now Broadly Offered

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Video advertisements on the Microsoft Audience Network are now broadly readily available to augment existing search and image marketing campaign.

Microsoft piloted video advertisements in September 2021 in select nations.

Over a year later, video advertisements are offered to all Microsoft advertisers in the United States, Canada, the UK, France, Germany, Australia, and New Zealand.

Video ads are served across the Microsoft Marketing Network in the countries mentioned above.

Microsoft video ads are targeted utilizing intent data from Bing search, the Microsoft Edge Internet Browser, LinkedIn, and users’ web activity.

In screening, Microsoft states including video to browse campaigns increased conversions by 50% compared to running a search campaign only.

Screenshot from: https://about.ads.microsoft.com/en-us/blog/post/november-2022/its-time-to-press-play-drive-performance-with-video-ads, November 2022. Here’s more about video ads on the Microsoft Audience Network

. Microsoft Video Ad Specifications Microsoft video advertisements can vary

from 6 seconds to two minutes, though

the company recommends that videos much shorter than 30 seconds drive the most engagement. The video element ratio can range from 16:9( widescreen)to 9:16(vertical ).

Microsoft provides the following bidding alternatives for video advertisements: Enhance for impressions: Bid per 1000 viewable impressions. An impression is counted when an audience

  • views 2 seconds of continuous play. Enhance for views: Quote on a single video view. A view is counted when an individual sees at least 15 seconds of
  • video or click the advertisement. Optimize for clicks: Bid per click the video. A click is counted when the viewer arrive at your website.
  • How To Create A Microsoft Video Project Develop a Microsoft video advertising campaign by following the actions below: From

the collapsible menu left wing, choose Projects. Select Develop project. Choose one of the video-oriented objectives. Get in the Project name

  • and the Daily spending plan, and then choose Save & go to the next
  • step. Enter an Advertisement group name
  • and select your intended audience targeting
  • . Select Save & go to the next step. Include your video. Select Save & go to the next action.
  • Pick your Budget & bids settings. Select Save. After uploading your video
  • , Microsoft Marketing will immediately produce several videos
  • for each element ratio (16:9, 5:4, 1:1,
  • 4:5, and 9:16 ). Alternatively, you can submit
  • your own videos in each readily available element ratio. For additional information, see Microsoft’s help page. Source: Microsoft Featured Image: Grand Warszawski/Best SMM Panel