SEO Incomes 2022: Industry Growth & Numerous New SEO Professionals

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SEO incomes reported for 2022 shows growth in SEO as an occupation.

The survey responses indicate that majority who submitted the study are brand-new to digital marketing.

Growth in entry-level income reporting reflects this increase of new professionals and industry growth.

SEO Expert Market Growth

Of those who reacted to the study, a more considerable percentage than in 2021 reported they are brand-new to the market.

28.7% of participants reported having less than two years of experience, and 32.7% of study respondents reported between 2-4 years of experience.

This statistic implies 61.4% of participants were reasonably brand-new to SEO, with less than four years of SEO experience.

There were less SEO experts (percentage-wise) with greater SEO experience, with those reporting the most years of experience being the smallest group.

Percentage Of SEO Pros With More Experience

  • 25.5% reported in between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of participants reported over twenty years of experience in SEO.

Average Salary In SEO

The average salaries of entry-level SEOs were less than $34,000.

The overall number of entry-level SEO specialists at this pay rate grew by 7.5% compared with 2021, suggesting that the most growth in the SEO industry is at the entry-level.

Reduction In SEO Profits At The High-end

In contrast to the development in entry-level positions, those reporting higher earnings higher experienced modest decreases.

Fewer SEO experts reported earnings in the middle level, upper middle, and luxury of the SEO pay scale.

Decreases In Greater Earning SEO Specialists

A number of salary classifications for SEO professionals decreased:

  • 1.9% decline in those earning between $35,000-$49,000.
  • 3.12% decrease in those making between $50,000-$74,000.
  • 1.97% reduction in those making $100,000-$149,000.
  • 1.53% decline in those making $150,000-$199,000.
  • 0.51% reduction in those making over $199,000.

One brilliant spot is that those earning in between $75,000-$99,000 increased by 1.05%

These data points do not always indicate that SEO incomes have gone down. They are portions and not real numbers.

The description is that the variety of entry-level SEO jobs increased by a whopping 27.68%. That indicates that unless the other income ranges experience comparable development, their portions will naturally reveal a lower amount when expressed as a percentage.

However, it shows growth in entry-level SEO positions, which might suggest a healthy amount of market growth.

Income Varies Differ By Nation

Another way to see the earning levels for SEO is across nations.

All revenues are kept in mind in dollars, based upon the currency exchange rate when the report was produced.

SEO specialists in Australia tended to earn higher rates, $91,989, although 46.0% of participants reported having five years or less of SEO experience.

This statistic suggests a high need for Australian SEO specialists, with competitors in between agencies and huge brand name internal positions driving a higher pay rate.

Australian-based internal search marketer Ash Nallawalla confirmed this to be the case.

He said, “Agencies are not keeping their staff, and I see the exact same ones promoting the position over and over. AUD 110,000 seems to be the tipping point where they lose a team member to private employment.

Agencies offer supervisors AUD 80,000, which is not competitive with in-house SEO salary rates. Companies are employing in-house SEOs, and the larger ones might also have an agency on retainer.”

The United States also has signs of strong demand for SEO employees.

62.0% of SEO professionals reported less than five years of experience and an average wage of $78,431, reflecting the strong demand for SEO amongst companies.

The salary varies in Nigeria, Bangladesh, and Pakistan had lower pay rates.

Much of the respondents from these three countries reported being brand name new to SEO, so the pay rates reported in the survey might show the survey respondent’s newness to the industry but not always of the market as a whole in those countries. Those markets are likely more fully grown than the study data shows.

SEO companies in Pakistan and Bangladesh normally focus external on working for companies and companies based in Western countries.

Some Western-based firms are run by Pakistani expatriates who can take advantage of lower-cost SEO expertise in their native country.

Many firms in the West outsource work to nations like Pakistan since of the lower costs and high level of education, experience, and knowledge.

Internal SEO operate in Pakistan is challenging to get because of the high competitors for positions working for big brand names. However, the pay rates are not affected by the competition because the salaries are still competitive.

That high competitors for work is shown in the lower pay rates that the study found.

According to Karachi, Pakistan-based independent SEO Ozair Akhtar:

“The huge brand names here in Pakistan have SEO and other digital marketing groups as in-house teams. And they are well-paid. It’s quite difficult and competitive for any SEO expert to get a job internal SEO at any big brand.

SEO is a well-known profession in Pakistan. And a growing number of online marketers finishing from universities are participating in. There are numerous SEO professionals with more than ten years of experience and knowledge in this area. But brand-new people are joining too.”

According to those who submitted the study, SEO professionals in Spain, on average, earned the least, earning just $45,236 annually.

Where Are SEO Pros Getting Their Start?

Years of experience can affect how much SEO specialists earn.

But the pay rates depend highly on the demand for SEO talent in any provided region.

In some countries, such as Pakistan, tasks in SEO are a well-known choice for highly educated university graduates. Competitors for tasks is high as a repercussion.

However in other countries, like Australia, there is less job competitors. SEO know-how remains in more demand there, implying those with less experience have access to higher-paying tasks.

The survey shows that, normally, countries that are financially thriving and with a high currency value provide the highest-paying jobs for SEO specialists with less experience.

SEOs with less than 5 years of experience make approximately $99,000.

Of those making between $75,000 to $99,000, 31% reported 2 years or less experience, while 34% had 2-4 years of experience.

Comparable experience-related trends are visible in those earning salaries under $34,000 annually.

Experience Levels Of Under $34k Earners

  • 45.1% had less than 2 years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to 10 years of experience

How To Earn Over $100,000 In SEO

Independent freelancing is a rewarding area for those seeking top earnings.

Those who go it alone in organization, the freelancers and founders, reported higher revenues.

A sensational 44.5% of respondents who are freelancers, creators, and contract employees earn over $75,000 to $149,000.

This statistic suggests that freelancing continues to be a rewarding course.

That stated, experience levels are higher for those making over $100,000.

Of those making over $100,000 annually, a frustrating bulk have more than 5 years of experience.

This incomes data suggests that regardless of region, higher experience levels are in demand and as a result necessary to make over $100,000.

How To Make Over $200,000

The experience levels for SEO experts making over $200,000 need substantial years of digital marketing experience.

34.0% of those who reported making over $200,000 had twenty years or more of experience, suggesting that deep market experience is highly valued.

Is SEO A High Paying Task?

In 2022, SEO tends to be a reasonably high-paying job, with at least 30% of positions that pay $75,000 to $99,000 given to digital online marketers with less than two years of experience.

SEO is a lucrative business in 2022, with more independent freelancers (44.5%) reporting greater pay rates relative to their experience levels compared to those who work in-house.

How Much Experience Do SEO Pros Need To Move Up?

According to the survey results, the first 4 years of experience provide numerous development chances to move up the pay scale.

Study outcomes of roles and years of experience suggest that numerous digital online marketers have opportunities to reach manager-level positions after having simply a few years of experience.

The area of work and other soft abilities can also be a factor of pay rates.

SEO Positions By Experience

Less Than 2 Years Of Experience

Perhaps not surprisingly, the majority of study respondents with less than 2 years of experience held lower-level positions. However, nearly 25% have managerial-level tasks.

These are the roles and the experience levels:

  • 66.4% were in junior positions.
  • 23.3% were managers.
  • 9.4% were freelancers or founders.

2 To Four Years Of Experience

Digital marketing professionals with two to 4 years of experience tended to have higher supervisory roles.

The following is the breakdown of roles for SEOs with 2 to four years of experience:

  • 45.6% remained in junior roles.
  • 39.8% were managers.
  • 10.1% were freelancers or founders.

5 Or More Years Of Experience

The function levels attained by those with five or more years in the market seem the reverse of those with the least experience, with the majority reporting higher levels of functions.

Those with five more years of experience tended to have the greater management level functions in digital marketing, with the most considerable percentage, 43.7%, inhabiting the department head level.

Here are the roles of SEOs with greater than five years of experience:

  • 43.7% Manager or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Founder, freelancer, professional.
  • 17.2% Junior/mid-level positions.

Career Paths In SEO

There are at least 3 basic courses for earning more as a digital online marketer.

One course is to put in the time and move up the ranks while working in-house or at a company.

The 2nd course is to accrue experience and abilities while working in-house or at an agency and then branch out as an independent SEO in the function of a creator, freelancer, or professional.

The third path is to begin as a freelancer and develop your skills, then utilize your experience to gain a full-time position or push into greater earning brackets individually.

There’s no chance to speed up the number of years of experience one has.

However skills and achievements, particularly working at a name brand name business or company, is useful.

Experience doing things and learning abilities remain necessary, as the survey results show it just takes 2 to 4 years of experience to acquire a greater role in SEO.

But ultimately, skills acquired from experience will determine how well a person can go up within a company as an in-house professional or earn more as a freelancer with their ability to please and maintain clients.

Those with the function of founder account for the highest revenues in the group recognizing as freelancers.

Unsurprisingly, founders tended to make the most among those in the self-employed wing of SEO professionals.

Part of that success comes from going back from the actual work and employing others.

Jason Hennessey, CEO at Hennessey Digital, attributed his success as a creator to working with the ideal individuals.

Jason shared, “I ‘d state one of the very best things I have actually done is buying great leadership, putting intelligent individuals in place for their particular roles, then getting out of their method. I develop the vision, and they assist me execute it.”

Michael Bonfils, Global Handling Director of SEM International, recommended that a founder should, in the start, learn how to do most jobs in the business, ultimately handing off those tasks to employees.

Michael shared his trick to being a successful creator,

“A founder should be doing everything themself at first. It gives them grounding and fundamental understanding of sales, marketing, and accounting in addition to the actual work.

Eventually, you discover people who do a much better task than you do, particularly stuff you do not like doing. And you keep handing off duties till you are doing just the important things that you enjoy doing.”

How To End Up Being A Better SEO

Years of experience are very important for making more, however the key word here is experience, not years.

Learning skills is paramount for moving up the SEO market ladder.

There are numerous resources available for helping individuals release their professions in SEO or to enhance their current abilities.

Find Out SEO: Novices

Online Best SMM Panel

Online search engine Journal releases a detailed series of posts that provides a structure for understanding digital marketing.

This is a resource for those who are beginning their journey or have actually just started learning more about SEO.

It starts with a description of the history of SEO, the fundamental basics, and after that the strategy.

Clocking in at thirty-five chapters, Best SMM Panel’s intro to SEO makes an outstanding foundation for any hopeful digital online marketer.

Find Out SEO: Intermediate


Google publishes a starter guide that offers a level of SEO information proper for those currently in charge of a site in some capacity.

This guide is not for those with little to no knowledge of SEO.

It is most suitable for those with a basic website understanding level.

This guide supplies little actionable SEO info in regards to technique.

But it does offer vital details for understanding a vast array of knowledge about how online search engine work and the technical level of managing search appearance.

The guide covers sitemaps, canonical URLs, robots.txt, featured snippets, regional search, and debugging pointers.

Google’s starter guide begins with a glossary of terms to help develop the foundation for the rather technical info that follows, which is a lot.

The guide consists of four areas:

  1. Crawling and indexing.
  2. Browse Appearance.
  3. Tracking and debugging.
  4. Site-specific guides (ecommerce, international & multilingual, education sites).

Search Engine Optimization (SEO) Beginner Guide

How To Acquire SEO Certifications

Google Certification

Google also uses an online certification program.

It is not a replacement for a university degree. It is a training certification to help a worker shift to a brand-new task in digital marketing.

This program concentrates on assisting individuals find out the skills essential to get an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Featured Image: Paulo Bobita/Best SMM Panel