What Is Newsjacking: 5 Examples That Get It Right

Posted by

It’s estimated that the typical social networks user invests roughly two and a half hours each day on social networks.

So thanks to strategies like newsjacking, becoming top of mind for users has actually never been much easier for brand names.

In numerous circumstances, brand names have utilized newsjacking to put themselves in the middle of the conversation and show their media expertise.

Nevertheless, connecting your brand name to a viral story and being tone-deaf on particular problems can land you straight in the middle of a tweetstorm of criticism.

So how should brands approach viral newspaper article, and is it worth it to newsjack?

Developing a successful newsjacking method can yield significant benefits for any brand name. However it all comes down to execution.

What Is Newsjacking?

Newsjacking is a common media technique where a brand markets itself using a viral news story.

For example, influencers on social networks frequently use newsjacking to offer their own distinct takes and build their audience.

However, this method is frequently embraced by significant brands to assist them trend and expand their brand name reach. In uncommon cases, the brand can end up being the center of the news story for better or for even worse.

Nevertheless, newsjacking is mainly about attaching your brand name to an existing story, not making yourself the story.

The advantage of newsjacking is that it needs very little effort and simply a little imagination to get your brand name trending in no time.

There are several methods to newsjack a story utilizing conventional marketing methods, consisting of:

  • Marketing.
  • Social media campaigns.
  • Composing blog articles.
  • Partnering with other brand names.
  • Sponsorships.
  • Hosting occasions.
  • Fundraising.

Most notably, newsjacking is a tactic available to anyone with an individual or professional brand, so anybody can try it.

While newsjacking offers excellent advantages with very little effort, there are pros and cons to this technique that every brand name requires to consider.

Benefits and drawbacks Of Newsjacking

As the proverbial quote states, “All promotion is good promotion.”

This is largely real in the social networks age, although brands walk a tighter rope than political experts and your typical Buy Twitter Verified user when it happens edgy or appropriate.

For this reason, there are numerous benefits and disadvantages to newsjacking.


  • Capitalize on a newspaper article with little effort.
  • Enormously broaden your brand name reach and take it to the mainstream.
  • Cultivate huge social networks engagement.
  • Increase brand name commitment (if done properly).
  • Show your brand name’s worths in real time.


  • Possibly hurt your brand’s credibility.
  • Mistime a story and stop working to take advantage of its benefits.
  • Appeal to the wrong audience.

So, to enjoy the full benefits of newsjacking, you require to know how to approach a story and what story to choose.

How To Utilize Breaking News

Discover Trending Stories Relevant To You

Most importantly, you need to discover the ideal breaking news story to news jack.

Smaller sized brands can benefit from researching trending subjects in their specific niche utilizing tools like Google Trends to find relevant trending topics.

Screenshot from Google Trends, January 2023 As you can see, interest in crypto, in general, is dropping, but there are lots of subtopics that are trending, which any brand can take advantage of. Screenshot from Google Trends, January 2023 Platforms like Semrush and SE Ranking also provide tools that permit us to explore trending subtopics in any given specific niche. For instance, SE ranking supplies a mind map and clusters for each trending subject. Screenshot from Semrush, January 2023 For smaller industries, I suggest even discussing stories

that will trend in the future that you can get ahead of. For instance, new technologies, such as ChatGPT and AI, deal chances for

SEO brands to rank extremely for those keyword searches as they ultimately increase over time. Additionally, you can discover trending subjects by looking for trending hashtags on Buy Twitter Verified, Hot Posts in

Reddit communities, and by monitoring what people post on Buy Facebook Verified and Buy Instagram Verified. Offer A Special Brand Spin Next, you need to use an unique perspective that assists separate your brand name from the competitors. For instance, many brands throughout the pandemic, such as Uber and Busch, successfully produced top quality ad campaigns that were distinct and stylish, and combined greater commitment with their customers. Make your projects pertinent to your brand name and its clients. For example, if you’re a car business, developing advertising campaign around the requirement for more electrical cars and trucks and even satirizing Elon Musk might be relevant. Nevertheless, discussing other news stories that do not connect to cars or transport will appear inauthentic. Interest Your Audience We likewise need to consider what type of audience we desire our brand to market to. Leveraging trending keywords can assist you craft advertisement innovative that speaks to your audience’s requirements. Additionally, cultivating your message for your audience makes you appear more authentic. Finally, marketing to your audience will assist your campaign over the right channels. For instance, professional brand names in the scholastic space will gain from blogging about trending stories on platforms like LinkedIn and Buy Twitter Verified, instead of Buy Facebook Verified or Buy Instagram Verified.

Master Timing Another key factor to consider of newsjacking is timing. If your brand name is not efficient in

creating something quick, you might end up being irrelevant. Obviously, I recommend correctly researching a news story prior to trying to make a marketing campaign out of it to be safe.


it will need a lot of resources to act upon a news story quickly and effectively, which may not be practical for lots of brand names. Develop Traction With Promo

Once you design your ad campaign, you should promote your brand to reach as many eyeballs as possible. Including hashtags to viral stories

will assist your brand reach a larger audience. In addition, sharing advertisement creatives across all social media platforms and by means of e-mail to newsletter lists will assist you reach more consumers. Again, the key is

to be fast, particularly if you wish to promote advertisements over standard or digital channels.

Utilize it Moderately Lastly, I think it’s important to bear in mind that newsjacking is not a daily strategy, nor should it be used more than a couple of times a year. Brand names can handle a major risk by taking part in newsjacking, and they could betray any authenticity they are trying to manufacture by participating in this tactic too much. For this factor, I suggest keeping a close eye on your industry for any trending

stories and picking just one that feels right for your brand name. Heading out and looking for stories may be more pricey in the long run and provide very little benefit.

5 Examples Of Effective Newsjacking To assist you strategize much better, let’s analyze some examples of successful and not successful newsjacking. 1. Busch Beer Sponsors Dog Adoptions Among the more

heartfelt stories of the early pandemic was an effort by Anheuser-Busch to encourage more individuals to embrace dogs. The company provided a complimentary three-month supply of beer for

anybody who embraced a canine from a shelter sponsored by the Midwest Animal Rescue & Services(MARS)

. The story assisted shine a light

on an underreported phenomenon and assisted the business gain wide honor throughout social media and its customer base.

2. Uber’s Ad Campaign:”Thank You For Not

Riding “Of all of the markets hit hardest by the pandemic, ride-sharing needed to be one of the hardest. Nevertheless, Uber was not only

able to restore its brand name however also take advantage of the pandemic with its”Thank You For Not Riding” campaign, where it motivated drivers to stay at home. While the company definitely

lost a lot of money because of the worldwide occasion, this ad campaign assisted create higher trust and commitment with its clients, which has actually been rewarded even more greatly in the long run. 3. Oreo’s Famous “Blackout Ad”

Possibly the most notorious example of newsjacking occurred almost a decade back at Super Bowl XLVII in New Orleans

. After a malfunctioning relay caused a power blackout for a few minutes, Oreo reacted with a real-time Buy Twitter Verified post that lit the internet on fire. Screenshot from Buy Twitter Verified, January 2023 This extremely simple but expertly timed tweet stays among the very best examples of newsjacking done effectively in the split second of a minute. 4. Budweiser Conserves Its World Cup During the 2022 World Cup, Budweiser– one of the world cup’s primary sponsors for over 3 decades– got a disrespectful awakening when it discovered that Doha had prohibited all alcohol from its sporting occasions. While the business deleted a tweet, specifying,”Well, this is awkward,” it reacted brilliantly by awarding the beer

it had actually assured for the cup to the winning nation. Screenshot from Buy Twitter Verified, January 2023 This story is a fantastic example of how brand names can pivot and manipulate a breaking newspaper article for their own benefit. In the very same way that Oreo manipulated the Super Bowl blackout to its advantage, so too did Budweiser to newsjack the story and capitalize on it long-term, even if it lost on 10s of countless dollars in sales. 5. Google’s Year In Browse Finally, Google’s Year

in Search is another innovative example of a brand name that is capable of capitalizing on trending news stories to inform its own unique brand name story. By putting its brand name at the center of these news stories, Google assists form a stronger connection with its customers and enhance its brand’s pre-eminence in the tech area. Newsjacking Done Incorrect Of course, for every single success story of newsjacking

, there is one equally as dissatisfying. Maybe the most infamous failure at newsjacking came from Pepsi with its infamous Kendall Jenner advertisement. While growing political unrest and hot-button social issues, Pepsi’s advertisement totally missed the point and humiliated its track record. Let this be a lesson that political messages can serve as effective themes, but they must be handled with grace and tailored specifically for your audience. In general, newsjacking is a really effective technique for increasing your brand name’s

reach and getting promotion.

However, newsjacking requires tact and focus for correct execution, along with great timing. Follow these examples above to effectively newsjack a story and help your brand name reach brand-new eyeballs.

More resources: Included Image: Yurii_Yarema/ Best SMM Panel